About Bartering

What is Barter?

Barter is simply the exchange of goods and services without the use of cash. Actually barter is the oldest form of trade and is what was used before there was currency. Today barter is a gaining more and more momentum as companies struggle for creative and efficient ways to save money without compromising service or quality.

We all know that “a dollar saved, is a dollar earned” and any money you save is pure profit. What’s great is that it is much easier to save 40% of your money than it is to increase your sales by 40% and even harder to increase profits by 40%.

Working a little smarter makes increasing sales and profits very easy. If you have overstock of a product that is collecting dust, then trade it into something that you can actually use, and receive the full retail equivalent. Why sell to liquidators for pennies on the dollar?

Likewise if you have service with open appointments or time, how about service some barter clients and get paid for even your down time. And best of all use it as a way to attract referral business. You have a choice:

1. Let the time go to waste and result in $0 in revenue – while you are still paying overhead costs.

2. Use the excess capacity/time wisely and turn it into a new source of revenue.

Share and Enjoy:

BARTER ENHANCES CASH BUSINESS

I’m writing this post because often times the first objection to barter is “well it won’t pay my rent or my credit card or car payment.”

The response is that barter is not meant to replace your cash business. It’s meant pay you in times when you have NO CASH business coming in. It’s a supplement, an addition to cash business. In other words it meant to keep you from getting $0, zip, nada. Unless you are operating at 100% capacity in a cash, then you have room to barter that excess capacity (time or inventory) until your business grows to the point where you can’t handle any more non-cash business. And that’s a good problem to have (at least in my personal opinion).