Myths About Barter

Myth 1 – Bartering only works if the person/company has a direct interest in my product/service and vice versa.  My currency is wasted if I can’t use their product or service.

Actually with a barter exchange, it’s not necessary to have a direct relationship to benefit.  Bartering with an exchange allows you to obtain the goods and services you need specifically without having to trade with your client.  With XYZ Barter, there are over 50,000 members that you can trade with.  Some you will benefit from and others will benefit from you.  It’s the beautiful cycle of bartering.

Myth 2 – The pricing structure is complicated, some have fixed rates and some rates are not.

Actually the pricing structure is no different from the cash pricing structure.  Just as some businesses offer flat rates and others depends on the service provided.  The structure is exactly the same.  Items are sold at regular retail prices for trade dollars.  Our currency is equivalent to US Dollar.  The only difference is that there is no cash involved.  Saving cash smart business not complicated business.

Myth 3 – A barter exchange is too time consuming and too much trouble.

Actually bartering allows business to establish strong connections that can be invaluable to your business growth.  In addition to connections and exposure, not having to spend hard earned cash if you don’t have to is always a smart decision.  After all, it’s not what you make, but what you keep.  Your broker is there to assist you whenever you need.

Myth 4 – I can’t buy gas, or pay mortgage payments with barter

With the cash you can save from bartering, you will have more cash on hand after bartering accounting services, advertising, attorney services etc…  Without having to spend a lot of cash for such items, mortgage payments become a lot easier to handle.

Myth 5 – Bartering doesn’t work well for service-oriented businesses.

Actually bartering works extremely well for service businesses.  If you have downtime, maximize your time by trading for items you would normally spend cash for.  If you are not overwhelmed with cash business, you can definitely benefit from barter.  Not only do you gain exposure, but also barter clients will inevitably refer cash clients.

Myth 6 – I can’t pay employees with barter?

You can however reward employees with barter, instead of cash rewards. Reward them with gift cards, vacations, or other gifts that you purchase with barter.  Create incentive programs for employees.  With our barter card, you can give each employee a card and deposit barter dollars so they can go shopping for what they want.  Imagine the fun and value this creates for your employees.  No need to waste money on generic t-shirts or bags or pens when you can give them a more personalized gift