What do Donald Trump, Oprah Winfrey, Pepsi, IBM and other Fortune 500 companies know that you don’t?...

They know that BARTER WORKS

It is estimated that approximately 35% of all world trade is accompanied by barter. This accounts for nearly $700 billion (yes with a ‘B’) in commerce a year.

It’s a myth that you have to spend more to make more. Actually you just need to be a little more resourceful. Barter allows you to spend less and grow your business at the same time.

“Trade is the only business that has doubled every year since 1980″

Wall Street Journal

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BARTER ENHANCES CASH BUSINESS

I’m writing this post because often times the first objection to barter is “well it won’t pay my rent or my credit card or car payment.”

The response is that barter is not meant to replace your cash business. It’s meant pay you in times when you have NO CASH business coming in. It’s a supplement, an addition to cash business. In other words it meant to keep you from getting $0, zip, nada. Unless you are operating at 100% capacity in a cash, then you have room to barter that excess capacity (time or inventory) until your business grows to the point where you can’t handle any more non-cash business. And that’s a good problem to have (at least in my personal opinion).